Sina Weibo has announced a total of 250 million users and 86 million daily posts being published. Yes; Weibo is no doubt very popular; information on Weibo and monitoring of the content published are helpful to companies to get insights into this market.

Let me share a few ways to search for content on Weibo platforms in real time.

Search and Monitor on Weibo

Sina Weibo Search SERP

On Weibo platforms like Sina Weibo, you can conduct a search on any page or go to a search page such as s.weibo.com. You can bookmark the search result page or “follow” the topic you searched for to create shortcuts. It’s nice and easy; but, you have to do it on all Weibo platforms. [Read more...]