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Baidu to Launch AdWords Editor like PPC Editor Next Tuesday

January 19, 2010

Baidu is going to launch its paid search desktop editor on Jan 26, 2010. Its official name for the editor is “Baidu Promote Assistant“.
The Baidu PPC Editor looks a lot like the Google AdWords Editor including the following features:

Multiple accounts management
Quick navigations with filter and advanced search abilities
Mass create, edit, and copy keywords and ad [...]

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Baidu to Pay Damages for Allowing Competitor Keywords for PPC

December 29, 2009

Chaoyang district court in Beijing ruled that Evercare (Chinese name: Yi Mei Er) and Baidu engaged in unfair competition and ordered them to pay over 130,000 yuan for damages to Shisanba Co.
Evercare beauty salon started paid search advertising on Baidu on August 15, 2007. Evercare started bidding on its competitor’s brand name “Shisanba” on April [...]

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China Paid Search (PPC)

April 2, 2009

Chinese Paid Search (PPC) Campaign Service
Those with firsthand experience suggest that few companies with a reason to be in Chinese market can forego investment in China. Maybe you’ve set up your office in China; maybe you expect to do so soon. China Internet is by no means something you should neglect.
Do you want to expand [...]

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