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PPC

Baidu’s “Phoenix Nest” Looks Much Better Now

Baidu just launched a major update on its PPC management system a few hours ago and the new interface does look much better. On the PPC dashboard, users can leave a reminder note on the left side (middle left of the above image). Clicking on the last tab, you enter the interface for managing PPC [...]

Baidu Editor Updated with Much Faster Download

If you are a user of Baidu Editor, you know it could be a pain to download your PPC account; if you have tens of thousands of keywords, it takes over an hour. Now with the new version of Baidu Editor v2.2, it’s much faster. Take a look at how much it has been improved [...]

Baidu is testing PPC sitelinks extension with Xijing

Thumbnail image for Baidu is testing PPC sitelinks extension with Xijing

Baidu newly developed a PPC product called Xijing which is still in beta and similar to Google sitelinks extension. Xijing displays on the left side of the search result page above the other SERPs. Different from “Baidu Promotion”, “Baidu Sponsor Link” and “Right Side Ads”, Xijing presents more information.

Baidu to Launch AdWords Editor like PPC Editor Next Tuesday

Baidu is going to launch paid search desktop editor for Baidu PPC on Jan 26, 2010. Its official name for the editor is “Baidu Promote Assistant“. The Baidu PPC Editor looks a lot like the Google AdWords Editor including the following features: Multiple accounts management Quick navigations with filter and advanced search abilities Mass create, [...]

Baidu to Pay Damages for Allowing Competitor Keywords for PPC

Chaoyang district court in Beijing ruled that Evercare (Chinese name: Yi Mei Er) and Baidu engaged in unfair competition and ordered them to pay over 130,000 yuan for damages to Shisanba Co. Evercare beauty salon started paid search advertising on Baidu on August 15, 2007. Evercare started bidding on its competitor’s brand name “Shisanba” on [...]

China Paid Search (PPC)

Chinese Paid Search (PPC) Campaign Service Those with firsthand experience suggest that few companies with a reason to be in Chinese market can forego investment in China. Maybe you’ve set up your office in China; maybe you expect to do so soon. China Internet is by no means something you should neglect. Do you want [...]