You are here: Home » Archives for PPC

PPC

Baidu is testing PPC sitelinks extension with Xijing

August 27, 2010
Thumbnail image for Baidu is testing PPC sitelinks extension with Xijing

Baidu newly developed a PPC product called Xijing which is still in beta and similar to Google sitelinks extension. Xijing displays on the left side of the search result page above the other SERPs. Different from “Baidu Promotion”, “Baidu Sponsor Link” and “Right Side Ads”, Xijing presents more information.

Read the full article →

Baidu to Launch AdWords Editor like PPC Editor Next Tuesday

January 19, 2010

Baidu is going to launch its paid search desktop editor on Jan 26, 2010. Its official name for the editor is “Baidu Promote Assistant“. The Baidu PPC Editor looks a lot like the Google AdWords Editor including the following features: Multiple accounts management Quick navigations with filter and advanced search abilities Mass create, edit, and [...]

Read the full article →

Baidu to Pay Damages for Allowing Competitor Keywords for PPC

December 29, 2009

Chaoyang district court in Beijing ruled that Evercare (Chinese name: Yi Mei Er) and Baidu engaged in unfair competition and ordered them to pay over 130,000 yuan for damages to Shisanba Co. Evercare beauty salon started paid search advertising on Baidu on August 15, 2007. Evercare started bidding on its competitor’s brand name “Shisanba” on [...]

Read the full article →

China Paid Search (PPC)

April 2, 2009

Chinese Paid Search (PPC) Campaign Service Those with firsthand experience suggest that few companies with a reason to be in Chinese market can forego investment in China. Maybe you’ve set up your office in China; maybe you expect to do so soon. China Internet is by no means something you should neglect. Do you want [...]

Read the full article →