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March 21, 2013 by Leave a Comment

Tencent Active IM Users Close to 800 Million, Social Network Qzone Over 600 Million in 2012

Tencent QQ

Tencent QQ

Tencent revenues were RMB 43,893.7 million (USD6,983.3 million), an increase of 54.0% over the year ended December 31, 2011 (“YoY”) according to its Q4 and annual results announcement.

Tencent social networks registered solid growth in 2012, with increase in the scale and activity of mobile users. MAU of Qzone increased by 9% year-on-year to 603 million at the end of 2012, while MAU of Pengyou increased by 22% to 247 million. Weixin Moments, a feature within Weixin which enables users to share experiences with their Weixin contact lists, enjoyed rapid user adoption.

Tencent have developed some of China’s most popular mobile applications, including Wireless QQ and Weixin. Tencent is also organically integrating new applications into Weixin, which can enhance our users’ experience while leveraging their existing social connections. [Read more...]

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July 9, 2012 by Leave a Comment

Top Social Networks for Social Sharing in June 2012

Top Social Sharing Network

According to JiaThis, a popular social sharing widget provider, Tencent’s QZone, Sina Weibo and Tencent Weibo remained the top three social sharing networks in June 2012.

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May 23, 2012 by Leave a Comment

Social Media Has Greater Influence on Chinese Purchasing Decisions

Social Media Sites Used The Most (% of Respondents)

Social Media Sites Used The Most (% of Respondents)

China has by far the world’s most active social-media population, with 91% of respondents saying they visited a social-media site in the previous six months, compared with 30% in Japan, 67% in the United States, and 70% in South Korea, according to a McKinsey survey results released this April. [Read more...]

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April 9, 2012 by 1 Comment

Chart: Tencent’s Social Media Empire

Tencent's Social Media Users

The latest financial report revealed that Tencent’s QQ has over 700 million users, more than the total of China Internet users reported by CNNIC.

Tencent launched various social media applications like Qzone, Pengyou, Tencent Weibo and most recent Weixin which all have grown very fast with its huge user base of QQ.

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March 12, 2012 by Leave a Comment

Social Network Users in China 2011-2014 #CHART

Social Network Users in China 2011-2014Top social networks in China are QZone (Tencent), Tencent Weibo, Sina Weibo (250 million), Renren and Kaixin001.com.

Data source: eMarketer.com

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November 28, 2011 by 1 Comment

Demographic Profiles of China’s Top Social Networking Sites

Demographic Profiles of China's Top SNS

Demographic Profiles of China's Top SNS

Users China’s top social networking sites are quite young, about 80% of which are between 20-34 years old according to Enfordesk’s data in September this year.

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August 12, 2011 by 2 Comments

Tencent Reports 530M Qzone Users and 233M Weibo Users

Tencent's Social Media AssetsTencent’s social media assets achieved a solid growth in the second quarter of 2011 according to its Q2 finance report.

At the end of the second quarter of 2011, active user accounts of Tencent IM platform amounted to 701.9 million, representing a quarter-on-quarter increase of 4.1%.

For Qzone, active user accounts increased by 5.1% on a quarter-on-quarter basis to 530.7 million, on the back of organic growth and improved functionalities.

For Pengyou, active user accounts amounted to 129.3 million at the end of the second quarter of 2011, representing a sequential growth of 27.5%.

Registered Tencent Weibo user accounts increased by 59.4% quarter-on-quarter to 233.0 million at the end of the second quarter of 2011, with improvements in user activeness and interaction.

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August 8, 2011 by Leave a Comment

Top Social Bookmarking Websites in July 2011

AddThis is one of the popular social bookmarking tool in Chinese market and they recently shared  the top 20 social sharing websites in July 2011:

Top 20 Social Bookmarking Sites in July via JiaThis

Top 20 Social Bookmarking Sites in July via JiaThis

  1. Qzone (Tencent)
  2. Sina Weibo
  3. Tencent Weibo
  4. Renren
  5. Kaixin
  6. Sohu Weibo
  7. Douban
  8. Baidu Bookmarks
  9. Netease Weibo
  10. Baidu Post Bar
  11. Tao Jianghu (Taobao)
  12. Pengyou (Tencent)
  13. MSN
  14. Baidu Hi
  15. QQ Bookmarks
  16. Facebook
  17. 51.com
  18. Phoenix Weibo (t.ifeng.com)
  19. Tianya.cn
  20. Feixin (China Mobile)

Another popular social sharing platform bShare’s June data showed similar finding (Top 5: QZone, Sina Weibo, Tencent Weibo, Renren, Sohu Weibo, Kaixin).

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June 8, 2011 by Leave a Comment

Baidu Launched Bookmarking Tool Baidu Share

Baidu has launched a bookmarking tool in beta called “Baidu Share”. Users can choose three styles; button style, text/icon style and flowing window style as shown below:

baidu bookmarking tool

Users can share content with Baidu Share at sixteen popular social networking sites including: [Read more...]

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May 30, 2011 by 7 Comments

QZone Active Users Over 500 Million

Last week at the sixth China Webmasters Conference, Tencent’s product director claimed that, QZone has over 500 million active users with 32.2% market share in China’s social networking market.

And, Tencent’s recently launched social networking site Pengyou has over 100 million active users.

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April 19, 2011 by Leave a Comment

Consider QQ Connect as Part of Your Social Strategy

QQ Connect

You can hardly find an Internet user in China who does not have a QQ account. Integrating QQ Connect into your website or microsite should be included while you develop your social strategy. [Read more...]

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July 12, 2010 by 3 Comments

Tencent Launched Social Networking Site: “Friends”

Tencent last week launched a new social networking website in China called “Peng You” which means “Friends” in English.

Pengyou clearly targets two groups of audience, “students” and “white collar workers”. At first login, users will be asked to select which group they belong to:

The “students” SNS features come from Tencent’s previous product called “QQ alumni”, which was launched last August and claimed to have 10 million registered users this January and 20 million in Feb.

After selecting “I’m studying” at first login, the user will be asked to register via one of two ways:

  1. Get invitations from friends who’s already in qq alumni network (initially users can log in using their QQ instant messaging id and password at pengyou.qq.com)
  2. Submit invitation code if any

For those who are working, they will be asked to register using their company email address. However, not all companies emails can be used to register at the moment. I tried a few; none worked. Got a tip from a friend, right now only Tencent’s company emails are accepted. It’s still in internal testing stage.

Social networking site is not new to Tencent as they have a very large social networking site called “Q Zone” which has over 428 million users by this March. The difference between qzone and pengyou is clear: qzone is a social network of qq instant messaging friends while pengyou is a network of friends in real life.

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February 26, 2009 by 4 Comments

Tencent’s QZone Shows Great Social Networking Potential

According to a report Tencent published a week ago, its QZone’s monthly active users have achieved over 200 million, claiming to be the biggest social networking site in the world (Facebook: 175 million monthly active users).

What is Qzone? Wiki provides a good description:

Qzone is an individual personality’s space, which is created by Tencent in 2005. It has the functions of Blog, and it became popular rapidly all over the world since its inception.

In Qzone, people can write diary, send favorite photos and pictures, listen to the beautiful songs, express their mood etc. to show themselves by many methods. Beside, customers can set the background of Qzone and accessories based on their own favorite so that every Qzone have the unique characters.

Qzone also provides advanced function that the customers who are good at creating web page can make their Qzone through editing a variety of code. Qzone combines the professional dynamic functions of blog, album, music player, magic rattan and interaction. Furthermore, you can stick you own purikura there, and it provide variety of accouterment as well, such as skin, floatages, ornaments, which is very convenient for you to create you own style of Qzone. However, the most service of Qzone are not free, only after people buying the “Canary Diamond” (10 Yuan per Month) then could use every service without paying money again.

The way Qzone makes money is through virtual currency, which is quite popular. Many girls I know got addicted to this. You can refer here or here for more information about the latest report.

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