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Research & Statistics

China’s Consumer Confidence Reaches Highest Level Since 2007

Chinese consumer confidence continues to strengthen, up four points in the latest survey and reaching highs not seen since 2007, according to the latest Chinese Consumer Confidence Report, which is jointly released by China Economic Monitoring & Analysis Centre (CEMAC) of the National Bureau of Statistics and The Nielsen Company. With the economy improving and [...]

China Internet Users Reached 404 Million

State Council Information Office Minister Wang Chen shared last week that as of now, the number of Chinese netizens has reached 404 million; Internet penetration rate reached 28.9%, exceeding the world average. And, mobile Internet users reached 233 million people. Total number of broadband users reached 346 million.

China’s Online Game Market to Reach $9.2 Billion in 2014

Niko Partners, the leading market intelligence firm on China’s video game industry, last week announced preliminary results from its upcoming Annual Review & Five-Year Forecast on China’s video game industry, citing $3.57 billion in revenue from online games in 2009. The annual review and forecast on online gaming and Chinese gamers shows strong growth by [...]

70% of their Leisure Time Spent on the Internet

McKinsey recently published a survey on China’s Internet obsession; you may be surprised to see how much time Chinese consumers are spending online: People in the 60 largest cities in China spend around 70 percent of their leisure time on the Internet, according to a survey we conducted in 2009. In smaller towns, the corresponding [...]

China Internet Statistics 2009 Summary

The following statistics are based on data released by CNNIC for 2009. China Internet users: 384 million, with a penetration rate of 28.9% Broadband Internet users: 346 million China mobile internet users: 233 million (60.8% of total internet users) Internet users in rural areas: 106.81 million Registered domain names: 16.82 million (80% are .cn domains) [...]

China Online Display Advertising Reached 18 Billion in 2009

According to the latest CR-Nielsen report, China online display advertising market reached 18 billion yuan in 2009, up 36.9% from 2008. The top 5 online display advertising industries automobiles: 16.1% fashion: 14.8% entertainment: 10.6% computer and electronic products: 10.3% FMCG: 8.4%. Top 5 Online Display Advertisers Top 5 Advertisers with the highest online advertising spend: [...]

Top Online Travel Booking Websites in China

According to a latest China online travel booking report by iResearch, China’s total online travel booking revenue in 2009 has increased to $3.74 billion yuan (about US $548 million) from year 2008′s $2.94 billion yuan (US$431 million), up 27.2%. The top online travel booking websites (by revenue) are: Ctrip: 55.6% eLong.com: 9.9% mangocity.com: 6.2% 118114.cn: [...]

Chinese Consumer Social Technographics Profile

It’s critical for companies to profile targeted audience and determine what kind of relationship you want to build with them, based on what they are ready for. Forrester’s Social Technographics classifies consumers into six overlapping levels of participation: Here is the handy (and free) consumer profile tool you can try to get some idea. Bars [...]

China Online Shopping Statistics 2009 Part 1 – Penetration Rate by City

East coast cities (shown below in blue) showed high penetration rate of online shopping but the west (in brown) is a fast growing market with high potential. Beijing: 51.3% Shanghai: 52.6% Guangzhou: 35.2% Wuhan: 38.9% Xiamen: 36.7% Hangzhou: 34.7% Shenzhen: 34.1% Xi’an: 33.3% Jiujiang: 32.3% Tianjin: 31.8% Chengdu: 29.0% Luoyang: 27.0% Zigong: 24.0% Dongguan: 23.3% [...]

China Online Shopping Report 2009: Apparel and Home Acccessories the most popular

By the end of June 2009, 26% (87.88 million) of China Internet users shopped online during the first half of 2009, with an increase of 38.9% compared with the same period of last year. “26%” is not a fantastic number; but, guess what? Over 85.7% China netizens had searched for product information during the first [...]

China Mobile Internet User Behavior Study 2009

Do you know that 82.2% of China mobile Internet users are male? At least, it is true at the moment. It’s a cool thing for guys to surf Internet by mobile phones. Not many ladies have enjoyed mobile Internet yet. Age. Overall China mobile phone Internet users are very young, with over 50.7% between age [...]

China social networking sites statistics 2009 (updated)

Everything valuable in China seems so competitive, and there’s no exception to social media.  CNNIC recently released a report on China social networking sites (SNS) and I’m here to share some key findings: By the end of 2009, the number of Chinese online social media users is about to reach 124 million. Every social media [...]

7 Things About Hong Kong Netizens

You can find the following statistics with regard to Hong Kong people’s living habits interesting: More than 80% of men will spend time each week playing video games. Hong Kong women spent an average of about HKD 1019 per month to buy clothes and accessories; and men less than HKD 1,000 a month. Women are [...]

The Most Complete Database Relating to Chinese Industrial Zones

China Industrial Zone (CIZ) is what you need for any information with regard to Industrial Zones and Free Trade Zones in China. They pride ourselves in possessing and offering to everyone free of charge, the most complete database in the world with information relating to Chinese Industrial Zones. Search their website and you will see [...]