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China Internet Statistics 2009 Summary

January 20, 2010

The following statistics are based on data released by CNNIC for 2009.

China Internet users: 384 million, with a penetration rate of 28.9%
Broadband Internet users: 346 million
China mobile internet users: 233 million (60.8% of total internet users)
Internet users in rural areas: 106.81 million
Registered domain names: 16.82 million (80% are .cn domains)
Top 3 Internet applications

online music
online [...]

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China Online Display Advertising Reached 18 Billion in 2009

January 15, 2010

According to the latest CR-Nielsen report, China online display advertising market reached 18 billion yuan in 2009, up 36.9% from 2008.
The top 5 online display advertising industries

automobiles: 16.1%
fashion: 14.8%
entertainment: 10.6%
computer and electronic products: 10.3%
FMCG: 8.4%.

Top 5 Online Display Advertisers
Top 5 Advertisers with the highest online advertising spend:

Jiayuan.com (online dating): 520 million yuan
VANCL (online apparel): 510 [...]

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Top Online Travel Booking Websites in China

January 11, 2010

According to a latest China online travel booking report by iResearch, China’s total online travel booking revenue in 2009 has increased to $3.74 billion yuan (about US $548 million) from year 2008’s $2.94 billion yuan (US$431 million), up 27.2%.
The top online travel booking websites (by revenue) are:

Ctrip: 55.6%
eLong.com: 9.9%
mangocity.com: 6.2%
118114.cn: 5.8%
12580.com: 3.2%
etpass.com: 3.1%
17u.com: 2.7%
aoyou.com: 1.5%
Others: [...]

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Chinese Consumer Social Technographics Profile

January 7, 2010

It’s critical for companies to profile targeted audience and determine what kind of relationship you want to build with them, based on what they are ready for.
Forrester’s Social Technographics classifies consumers into six overlapping levels of participation:
Here is the handy (and free) consumer profile tool you can try to get some idea.

Bars indicate the percentage [...]

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China Online Shopping Statistics 2009 Part 1 – Penetration Rate by City

December 9, 2009

East coast cities (shown below in blue) showed high penetration rate of online shopping but the west (in brown) is a fast growing market with high potential.

Beijing: 51.3%
Shanghai: 52.6%
Guangzhou: 35.2%
Wuhan: 38.9%
Xiamen: 36.7%
Hangzhou: 34.7%
Shenzhen: 34.1%
Xi’an: 33.3%
Jiujiang: 32.3%
Tianjin: 31.8%
Chengdu: 29.0%
Luoyang: 27.0%
Zigong: 24.0%
Dongguan: 23.3%
Handan: 22.0%
Harbin: 19.9%
Cangzhou: 19.0%

Please note that the 17 cities shown above do not represent a [...]

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China Online Shopping Report 2009: Apparel and Home Acccessories the most popular

December 7, 2009

By the end of June 2009, 26% (87.88 million) of China Internet users shopped online during the first half of 2009, with an increase of 38.9% compared with the same period of last year. “26%” is not a fantastic number; but, guess what? Over 85.7% China netizens had searched for product information during the first [...]

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China Mobile Internet User Behavior Study 2009

November 17, 2009

Do you know that 82.2% of China mobile Internet users are male? At least, it is true at the moment. It’s a cool thing for guys to surf Internet by mobile phones. Not many ladies have enjoyed mobile Internet yet.
Age. Overall China mobile phone Internet users are very young, with over 50.7% between age 18 [...]

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China social networking sites statistics 2009 (updated)

November 12, 2009

Everything valuable in China seems so competitive, and there’s no exception to social media.  CNNIC recently released a report on China social networking sites (SNS) and I’m here to share some key findings:

By the end of 2009, the number of Chinese online social media users is about to reach 124 million.
Every social media user owns [...]

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7 Things About Hong Kong Netizens

April 11, 2009

You can find the following statistics with regard to Hong Kong people’s living habits interesting:

More than 80% of men will spend time each week playing video games.
Hong Kong women spent an average of about HKD 1019 per month to buy clothes and accessories; and men less than HKD 1,000 a month. Women are more likely [...]

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