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The Aging of Chinese Population Presents Marketing Challenges

April 11, 2010

As a consequence of China’s one-child policy, its population is aging at an accelerated pace. Two years from now, the share of the Chinese population younger than the age of 20 will fall below the same share in the US, and will continue to fall for the near future. Today, the median age for the [...]

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Top Search Properties in Asia Pac

November 4, 2009

comScore today released its latest report on search activity in the Asia-Pacific region based on data from its qSearch service. Google Sites ranked as the top search destination in Asia Pacific, commanding more than 44% share of searches performed in the region. And, Baidu.com followed with 8.2 billion searches. Searchers in the region averaged nearly [...]

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China Internet Users have more Online Friends than Offline Friends

October 13, 2009

On average, a Chinese youth has 66 online friends, 60 offline friends, and 13 close friends. Internet is no doubt part of Chinese youth life, and an important one. Source: Asia Youth 2009

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Chinese Spend on Average 4.47 Mins per Day Reading on Mobile

September 13, 2009

China Publishing Science Research Institute has revealed the “National Reading Survey Report”: 18-70 year-old nationals spend on average 4.47 minutes per day reading on mobile phones, which cost on average 17.04 yuan (about US$2.5). Over 10% of Chinese nationals, whose age is between 14 and 70, use mobile phones to read. Most of them who [...]

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92% of Chinese Netizens Use Social Media

August 6, 2009

Netpop Research reports the sheer size of China’s Internet population—numbering 304 million today and projected to grow to over 500 million by 2015—forces them to stay in the game. It estimates that up to 92% of Chinese netizens use social media, meanwhile, only 76% of US netizens do the same. Netpop Research [via ReadWriteWeb]

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China Internet Market Size in Q2 2009: CNY 16.76b

August 4, 2009

According to iResearch’s China Internet Market 2009 Q2 Report, the market size of China Internet in Q2 2009 is 16.76 yuan, having increased 17% compared to last quarter with a 22.2% increase compared to Q2 in 2008.

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2008 China Laptop Market Internet Users Study

June 25, 2009

33.3% of laptop internet users (who use laptop to access to the Internet) are from the east area. The details are shown below: The east: 33.3% The south: 23.01% The north: 16.78% The middle: 9.85% The northeast: 7.42% The southwest: 6.17% The northwest: 3.47% The south and middle people are more interested in local brand [...]

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China Internet Statistics Whitepaper 2009 Ready for Download

April 13, 2009

It’s a bit late; but I just got a moment to complete this whitepaper. Hope it’s helpful to you; any feedback is welcome too. This China Internet Statistics Whitepaper 2009 is based on data provided by CNNIC. China Internet Statistics 2009 View more presentations from Rocky Fu. You can download it here (warning: PDF document).

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Netpop: Chinese Social Media Use Surpasses US

April 5, 2009

Recent research from Netpop examines the social networking environment in China and finds that 92% of the 243 million broadband consumers in China (224 million) ages 13+ contribute to social media. This is compared with only 76% of the American broadband population. Additional findings about Chinese users: China has a sizable proportion of social media [...]

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Netpop Research: China Online Media Shifts to Social

March 22, 2009

80% of respondents describe the Internet in China as social, according to “Media Shifts to Social: China” released by Netpop Research. 224 million (92% of total 243 million) broadband users in China contribute to social media. “China has surpassed the U.S. in size not only in the Internet population but the broadband population as well,” [...]

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