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The Impact of Collectivist Culture on the Chinese Link Graph

This is a guest post by Doug Pierce, the Co-Founder and Head of Research at Digital Due Diligence, a boutique Internet equity analysis firm. It’s a curious yet common practice at the bottom of Chinese websites. A selection of curated hyperlinks that go by many names – “friendly links”, “cooperative partners”, “enterprise promotion” – but [...]

Baidu Launched Audit Tool for SEO

Baidu just added a new SEO audit tool in Baidu Stats, which checks and grades websites on six factors: The length of URL. Baidu’s official recommendation is, the length of URL should be no longer than 255 bytes. The use of dynamic parameters. This is to avoid duplicate content. Meta data. The absence and generic [...]

Be A Baidu Wikipedia “Authority Editor” for Branding and SEO Benefit

Baidu has launched an “authority partners” program for Baidu Wikipedia. 12 companies and organizations have joined this program to edit and certify Baidu Wikipedia entries including travel search engine Qunar and China Mobile. Should You Join Baidu Wikipedia Authority Program? I recommend companies join this program as it will be very helpful to branding. Baidu [...]