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5 Tips on Sourcing Chinese Social Media Monitoring Tools

January 26, 2010

I’ve been testing a few social media monitoring software for Chinese market (mainland China) lately and found very few good ones. Let me share some tips on sourcing social media monitoring software or online applications for mainland Chinese market.
Language capabilities. If an application does a good job of monitoring online conversations on English keywords, it’s [...]

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China Internet Statistics 2009 Summary

January 20, 2010

The following statistics are based on data released by CNNIC for 2009.

China Internet users: 384 million, with a penetration rate of 28.9%
Broadband Internet users: 346 million
China mobile internet users: 233 million (60.8% of total internet users)
Internet users in rural areas: 106.81 million
Registered domain names: 16.82 million (80% are .cn domains)
Top 3 Internet applications

online music
online [...]

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Chinese Consumer Social Technographics Profile

January 7, 2010

It’s critical for companies to profile targeted audience and determine what kind of relationship you want to build with them, based on what they are ready for.
Forrester’s Social Technographics classifies consumers into six overlapping levels of participation:
Here is the handy (and free) consumer profile tool you can try to get some idea.

Bars indicate the percentage [...]

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A Handy Chinese Social Bookmarking Widget

January 4, 2010

A few readers asked whether there is a similar site widget as “AddThis” or “ShareThis” for social bookmarking and social sharing. So, I’ll share one social bookmarking widget here.
The widget I want to share has exactly the same name “AddThis” on org.cn. AddThis.org.cn provides social bookmarking and social sharing website widget for publishers as well [...]

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Baidu Post Bar Updated with Twitter Features

December 30, 2009

Baidu has updated its Post Bar service, integrated with microblogging features.
About Baidu Post Bar
Baidu Post Bar (Chinese: tieba) provides users with a query-based searchable community to exchange views and share knowledge and experiences. Any user can set up a post bar or post bar club. In Post Bars, anyone can post; but in Post Bar [...]

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Bad WOM in China Internet and the Post Burners Army

December 21, 2009

By the end of June 2009, China BBS online community sites have reached on average 43.806 million unique visitors and apparently lots of conversations take place on online BBS forums.
With the growing popularity search engine usage among China netizens, it’s becoming very important to manage your online reputation online. I’m going to discuss briefly the [...]

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Baidu Lauching Revamped Baidu Post Bar

December 16, 2009

A screenshot of new Baidu Post Bar is recently leaked, which looks like Google Wave. Baidu got the idea from Google Wave? Maybe. More will come when the new Post Bar is launched.

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How Chinese bloggers make their fortune online

November 30, 2009

As many consumers from all parts of the world, Chinese consumers turn to blogs and forums for product reviews before they buy.
Reviews from popular bloggers or active members of a forum often matter a lot in consumers’ decision making; however, many consumers are not aware their favorite bloggers could be as well a stranger to [...]

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China social networking sites statistics 2009 (updated)

November 12, 2009

Everything valuable in China seems so competitive, and there’s no exception to social media.  CNNIC recently released a report on China social networking sites (SNS) and I’m here to share some key findings:

By the end of 2009, the number of Chinese online social media users is about to reach 124 million.
Every social media user owns [...]

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Brief Guide on China Online BBS Community

November 10, 2009

The biggest China BBS software provider Comsenz and online advertising research company iResearch released a report on China’s online community (mostly BBS sites, which are huge in China) this September, based on which and my own experience I’ll share some knowledge about one of the biggest Chinese online community – BBS forums.
By the end of [...]

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