China Internet Marketing Trends, Statistics & Insights
The number of China mobile netizen in 2008 was only a little over 73 million, taking up only 28.9% of the total netizens in China. However, it has grown at a surprising speed, reaching 419.64 million in December, 2012; that is over three quarters of the total China Internet users. It’s estimated that it will soon reach 450 million. [Read more...]
China Search Engine Market Share in Q1 2012
Analysis International, a China Internet research company, released search engine market data for the first quarter in 2012. Total revenue in Q1 has grown by 70.4% (YoY) to 5.53 billion yuan (USD$877 million) though it’s dropped by 4.7% compared to the previous quarter. [Read more...]
Total revenue of China search engine market last year reached 18.78 billion yuan, up 11.7% from 2010. Baidu leads search engine market with a market share of 76.1% by revenue while Google’s down to 19.8%. Sogou and Soso expanded their market share to 2.3% and 1.4% respectively.
China Search Engine Market in Q3 2011
China web search requests amounted to 77.51 billion times in Q3 2011, up 6.1% from Q2 and 16.3% from Q3 2010 according to research company iResearch. [Read more...]
Sina Weibo has announced a total of 250 million users and 86 million daily posts being published. Yes; Weibo is no doubt very popular; information on Weibo and monitoring of the content published are helpful to companies to get insights into this market.
Let me share a few ways to search for content on Weibo platforms in real time.
Sina Weibo Search SERP
On Weibo platforms like Sina Weibo, you can conduct a search on any page or go to a search page such as s.weibo.com. You can bookmark the search result page or “follow” the topic you searched for to create shortcuts. It’s nice and easy; but, you have to do it on all Weibo platforms. [Read more...]
China Q2 Search Engine Market Share by Revenue
According to Enfodesk’s data, total revenue in China search engine market reached 4.32 billion yuan (about USD 668 million) in the second quarter of 2011, up 33.2% compared to the first quarter.
Google’s market share by revenue continued its down trend to 18.9% and Baidu’s up slightly to 75.9%. [Read more...]
Baidu’s market share by search queries in Q4 2010 increased by 6.5% to 83.6% compared to the same period in 2009, according to the latest report from iResearch.
Unfortunately for Google, its search query market share dropped to 11.1%. Definitely not a good thing for China search market; we’d love to see some competitions in this market.
China’s Q1 online advertising spend in 2010 showed strong growth, with an increase of 85.4% to 6.36 billion yuan (USD 931 million) compared to Q1 spend in 2009. Baidu leads China’s online advertising market in quarter one in 2010 with total sales of 1.293 billion yuan. The next five are:
Web portals and search engines are the major source of online advertising. Mobile advertising spend increased by 30% to 250 million yuan, compared to Q4 2009. [Read more...]
CNNIC has released its latest search engine report showing that by the end of June 2009, the number of Chinese search engine users has reached 235 million with an increase of 59.49 million people, annual growth rate of 34%. The number will likely reach 260 million by the end of year 2009. Here is a summary of some interesting findings in China search engine market:
CNNIC defines high-end users as those above 25 years old with college education and and income of over 3,000 yuan. 8.5% of all search engine users are high-end search engine users.
69.8% of high-end users take Baidu as first choice having increased 10% over the last year. However, only 22% choose Google as first choice.
China’s B2B media platform Toocle launched the first B2B top search list last week. The site is in four languages, Chinese, English, Korean, and Japanese. However, the top search list so far is only in Chinese.
Toocle top search list is based on data from six search engines: Baidu, Google, Yahoo, Sogou (Sohu), Tencent SoSo, Netease Youdao. To me, this top search list is not quite helpful. It only shows daily absolute number of searches on each of the six search engines and month to date percentage of market share (in terms of number of searches as shown below).
About Toocle
Toocle is a trading circle connecting sellers around one buyer. Being created by the buyer the seller can easily and freely join your toocle for the products you wish to sell. The platform enhances business communication and negotiation to conduct successful trading.
