sports

Top 50 Most Valuable Chinese Brands

Millward Brown released their second annual BrandZ Top 50 Most Valuable Brands. You can get the PDF here or view a summary below (Internet companies are bolded). Baidu, Tencent, Sina, Renren, Ctrip and Sohu are the six Internet companies that made it to the Top 50 most valuable Chinese brands; Baidu (6) and Tencent (10) [...]

China Sports Wear Search Insights for Q1 2011

The average daily searches related to sports wear on Baidu in Q1 was about 640,000 and higher volume of searches were on Sundays. The highest daily search topped 769,000 on March 19. More interest was on foreign brands (67.58%) over local brands. The top three were Nike, Adidas and Li Ning. Majority of searches in [...]

China Feb 09 Online Advertising Report

CR-Nielsen released a report with regard to China online advertising in Feburary 2009. Total estimated online advertising value is about 710 million yuan (about 103.94 million USD, 19.2% increase compared with Feb 2008) with 4,148 campaigns, 1,617 advertisers, 8,712 creatives. Top 10 Advertisers in China Online Advertising in Feb 2009 Jiayuan.com (online dating website) Lining [...]