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Chart: 65% Chinese Companies to See Gains in Customer Acquisition from Social Networks

According to a survey by office services firm Regus, 47% of businesses successfully used social networks for customer acquisition in 2011, a 7 percentage point increase over 2010. China saw the greatest gains in customer acquisition from social networks among all countries studied, increasing from 44% in 2010 to 65% in 2011. (via eMarketer)

Consumer confidence in China’s rural areas continues to increase

Thumbnail image for Consumer confidence in China’s rural areas continues to increase

A recent survey by Nielsen and CEMAC (Chinese Economic Monitoring & Analysis Center) showed consumer confidence slowing among those in cities, but steadily increasing among consumers in rural villages, who have a greater willingness to spend compared to those in larger cities.

Online Travel still Strong in China: short haul trips most popular

According to the latest China Outbound Travel Monitor from Nielsen, 85% of Chinese travelers said that they “definitely” or “probably” will travel outside the country at some point over the next 12 months. The report also finds that short haul trips, such as those to Hong Kong (the most mentioned place to visit), Macau or [...]

China SME 2009 Advertising Spend Forecast

Baidu recently released a survey result based on 3554 survey questionnairs with China SEMs. It seems that the search marketing (SEM) will be the hottest tactic among advertisers and marketers in 2009 as shown in the above chart; more than half SME will increase their search spend in 2009. The report is available here for [...]