
According to the data from comScore, Letv’s number of unique viewers in February is about 100 million, making it the third largets video network behind Youku and Tencent. [Read more...]
China Internet Marketing Trends, Statistics & Insights

According to the data from comScore, Letv’s number of unique viewers in February is about 100 million, making it the third largets video network behind Youku and Tencent. [Read more...]

Sohu recently declared that Sohu News mobile apps users have reached a hundred million, being the first one in China. The number of media cooperating with Sohu client-side is over 550, with total subscription over 0.45 billion.
In the meantime, Sohu welcomes all forms of media such as radio and TV to co-build an “Any media-platform”. [Read more...]

Tencent QQ
Tencent revenues were RMB 43,893.7 million (USD6,983.3 million), an increase of 54.0% over the year ended December 31, 2011 (“YoY”) according to its Q4 and annual results announcement.
Tencent social networks registered solid growth in 2012, with increase in the scale and activity of mobile users. MAU of Qzone increased by 9% year-on-year to 603 million at the end of 2012, while MAU of Pengyou increased by 22% to 247 million. Weixin Moments, a feature within Weixin which enables users to share experiences with their Weixin contact lists, enjoyed rapid user adoption.
Tencent have developed some of China’s most popular mobile applications, including Wireless QQ and Weixin. Tencent is also organically integrating new applications into Weixin, which can enhance our users’ experience while leveraging their existing social connections. [Read more...]

According to the data released by Enfodesk, Tmall accounted for 44.1% of the whole B2C market, 360buy for 16%, and Tencent for 3.8%.
In 2013, the competition of the e-commerce platform is still the main melody in e-business industry. But it is worth noting that the cost of the new users acquisition will keep a stable increase, and the e-commerce will focus on existing users’ value as their direction of development.

According to Enfodesk, Baidu accounted for 30.9% of the total online ad revenue in China; Alibaba for 15.3%, and Google China for 6.2%.

The continued online user behavior research released by iResearch showed that, Tencent QQ reached over 200 million in January 2013, which is 71.5% of the total netizen maintaining the lead in instant messaging market. Followed by Aliwangwang and Fetion. Aliwangwang reached 44.09 million internet users while Fetion reached 17.99 million. [Read more...]

Top 7 Online Retailing Platform in China
The chart above will give you an overview of China’s online retail market. [Read more...]

China, with a massive social network user base, would probably have 307.5 million users by the end of 2012, nearly double the US user base, according to eMarketer data. Social network spend in China is estimated to reach $612.8 million this year. The market will experience rapid growth throughout the forecast period, including a 51.3% gain next year.
However, the homegrown networks such as Sina Weibo, Renren and Tencent’s various social platforms, will enjoy the enormous growth of marketers’ advertising spend, with both Facebook and Twitter not having an official presence in China.

By Q3 2012, WeChat had accumulated over 200 million active accounts in total. Why is WeChat so popular among mobile internet users? What’s the key point for WeChat to win the market in such a short period? Doesn’t it forecast a new trend for mobile marketing?
One of the very important reason is that WeChat is quite funny, especially when used for marketing. It could become more attractive than weibo and branded webpages. The reasons are listed: [Read more...]
According to Quarterly Market Monitor Report from Enfodesk, China online retailing transaction scaled 331.6 billion Yuan (USD53.81 billion) in Q3 2012, with QoQ growth of 18.7% and YoY growth of 60%.

Taken as a whole, online retail market forms a comparatively steady tripod complexion. The transaction amount of Taobao series, including Tmall and shopping site, surpassed 250 billion Yuan (USD40.03 billion), accounting for 82.9% of China online retailing systems. [Read more...]

Top 20 Downloaded Android Apps in China
Based on a research from EnfoDesk, the downloads of social apps in major Chinese Android market increased steadily in September. [Read more...]

Top 20 China Internet Companies
According to the data provided by iResearch this July, here comes the list of China’s top 20 internet companies by total reached users in the first half of 2012. The research was based on long-term monitoring for 400,000 network behavior samples.

How PC generate a QR Code and use it
QR Code is as popular in China as it is in the rest of the world. Ma Huateng, CEO of Tencent, just announced they would promote QR Code at Internet Conference.
On Sep 24th, Sina officially launched their QR Code product which will offer variety of functional services to users. Users can popularize themselves by sharing their own unique QR Code easily or scan others’ QR Code to follow more friends online. [Read more...]

Tencent’s Weixin Team announced a milestone in the total number of Weixin; 200 million on the dawn of Sep 17. It only took 14 months for Weixin to gain 100 million users since its launch. Then it exceeded 200 million less than half year later.
Ma Huateng, head of Tencent, showed his point of view towards mobile internet in the 2012 China Internet Conference on Sep 11.
“We can easily predict that mobile internet is the leading trend. At the same time, PC internet enters a platform period. Judged from the net flow and potential market, mobile internet is better than PC internet. The whole internet industry should embrace this change and take advantage of this trend.”

Android App Search: Haina
Tencent launched an apps search engine for Android, “Haina“. It also includes a page for a list of the top android apps.
Smartphone shipments in China grew 164% year over year to 33.1 million units in the June quarter, topping the 25 million units sold in the U.S. according to Needham & Company.

go.qq.com, part of Tencent, is the most visited online travel website in May 2012 according to Hitwise data; it’s not surprising considering the mass online community Tencent owns.
Free China Internet insights newsletter.
Copyright © 2013 · Powered by Incitez China · · Sitemap · Newsletter · Privacy