iResearch’s recent travel related research found that 66.6% people gather travel information from friends and relatives, which shows potential of word-of-mouth marketing. Other ways people get travel information are shown below: Recommendations from friends: 66.6% Travel websites (e.g. ctrip): 45.2% Search engines: 44.4% Traditional media (newspaper, magazine, TV): 35.4% Travel section of portal sites: 33.8% [...]
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