In Q1 2011, three online video portals, Youku Tudou and Qiyi, combined represent over 70% market share by effective browsing time. 86.4% of China internet users watch video online, which is close to 340 million. Total effective browsing time in total in Q1 is 3,64 billion hours, up 22.1% from the previous quarter.
Watching CCTV’s Gala Show on Chinese New Year Eve is a tradition. Since I was a kid, the whole family gathered together in front of the television on CNY Eve waiting for CCTV Gala Show while making dumplings. Is it changing? According to the latest Chinese New Year (CNY) Gala Show cross-platform study from Nielsen, [...]