7.7% of clicks on Sina Weibo shortened links went to Taobao last month, followed by Tudou, YouKu and Baidu. [Read more...]
Youku and Tudou, the two largest online video companies in China, announced that they have signed a definitive agreement for Tudou to combine with Youku in a 100% stock-for-stock transaction.
“When the strategic combination is complete, Tudou will retain its distinct brand identity and platform in Youku Tudou Inc., strengthening and complementing Youku’s video business. Youku Tudou Inc. would establish a clear and dominant leadership position in China’s online video sector and become one of the largest Internet properties in China. This transaction would also lead to improvement in the industry structure and the underlying economics of the online video sector in China,” said Victor Koo. “We expect to see significant synergies across a number of areas including leveraging licensed content over a larger user base and realizing efficiencies in bandwidth management and other common expenses.”
According to iResearch, the top 10 online video websites in the second quarter by total daily reach:
- Qiyi.com (Baidu)
There are rumors that Baidu is to acquire Tudou.com. According to a Securities Times reporter‘s source who’s close to Baidu senior management, Baidu has approached Tudou.com with two acquisition proposals.
One option is direct acquisition of Tudou.com by Baidu and Tudou will remain independent operation and focus on UGC and original production. The other option is that Baidu increases its investment in Qiyi and Qiyi acquires and integrates Tudou.com.
According to iResearch’s data, by effective browsing time in the second quarter this year, YouKu, Tudou and Qiyi have market share of 39.3%, 20% and 17.2% respectively.
In Q1 2011, three online video portals, Youku Tudou and Qiyi, combined represent over 70% market share by effective browsing time.
86.4% of China internet users watch video online, which is close to 340 million. Total effective browsing time in total in Q1 is 3,64 billion hours, up 22.1% from the previous quarter. [Read more...]
Watching CCTV’s Gala Show on Chinese New Year Eve is a tradition. Since I was a kid, the whole family gathered together in front of the television on CNY Eve waiting for CCTV Gala Show while making dumplings. Is it changing?
According to the latest Chinese New Year (CNY) Gala Show cross-platform study from Nielsen, consumers used other media platforms much more during the last CNY Gala show. The study shows that video website usage increased significantly compared to last year.
Unique browsers for Youku and Tudou increased 24% and 28%, respectively from last year’s CNY period.
According to iResearch’s latest data, China’s Q3 online video market in 2010 reached 1.39 billion yuan (about US$208 million), up 32.4% compared to the previous quarter.
The online video market in China is estimated to reach 16.99 billion in 2013. [Read more...]
Tudou.com, one of the leading video portal in China, two weeks ago announced their parntership with VivaKi, digital media operations of the worldwide Publicis Groupe, to roll out a new online video advertising format called “AdSelector” in the China market. [Read more...]
comScore last week released its March 2010 rankings of the top video properties in Hong Kong based on data from its comScore Video Metrix service.
The report found that 88.5% of Hong Kong’s Internet population viewed video online in March, with visitors averaging more than 10 hours of video viewing per person during the month. [Read more...]
Chinese online video site tudou.com announced partnership with Nokia to promote online video show “Internet Millionnair” campaign. Whoever answers some questions with internet enabled mobile phone stands a chance to win one million yuan.
The campaign, which will start on July 6, 2009, consists of four phases lasting for three and half months. Anyone can become a challenger by logging in www.nokia.com.cn/97 or www.nokia97.mobi and registering personal information.