Top 15 Online Applications By City Tiers

Top 15 Netizen Behavior in Tier 1 and 2

The  netizens in Tier 1, 2 , 3 and 4 cities have different behavior because of different economic development and living environment. [Read more...]

Market Share Comparison of China Online Ads

China online ads market share

Based on the market share comparison in the chart above, we can easily see the fluctuation of three major ad forms, search engine ads, vertical search ads and brand graphical ads, respectively. [Read more...]

China Online Video Ads More Acceptable Than TV Ads

Based on the survey data from Phase II Cross-media Research in Feb 2012, online video ads have beaten the television ads by more than 20% in user acceptance.

[Read more...]

Video: Oprah of China offers insight into the next generation of young Chinese citizens

Yang Lan, a journalist and entrepreneur who’s been called “the Oprah of China,” offers insight into the next generation of young Chinese citizens — urban, connected (via microblogs) and alert to injustice.

China to Have over 700 Million Online Video Users by 2015

China Online Video Users 2006-2015

China Online Video Users 2006-2015

The average Chinese user spends four hours a week watching online video content, such as movies, TV, and live sports—double the time spent by US users. A new McKinsey research shows there will be more than 700 million people in China watching online video content in four years. [Read more...]

Charts: China Online Video Market Update Q2 2011

China Online Video Market Q2 2011

China Online Video Market Q2 2011

China online video market total revenue reached 1.48 billion yuan (about USD $230 million) in the second quarter this year. [Read more...]

Viral Video: Chinese “House Husband” Dances To Michael Jackson’s Billie Jean

A video featuring a “house-husband” in his pajamas showing off his Michael Jackson dance moves in his living room has been reposted on Sina Weibo for over 2000 times. Most of the links “retweeted” are the one on YouKu; but, it’s strange YouKu removed the video at the time of writing this post.

On Tudou, it’s been viewed over 15,000 times since been uploaded on March 15, 2011. Pretty cool video for your weekend though it’s intentional push for a medicine. [Read more...]

Top10 Chinese Websites for Chinese New Year Period 2011

Watching CCTV’s Gala Show on Chinese New Year Eve is a tradition. Since I was a kid, the whole family gathered together in front of the television on CNY Eve waiting for CCTV Gala Show while making dumplings. Is it changing?

According to the latest Chinese New Year (CNY) Gala Show cross-platform study from Nielsen, consumers used other media platforms much more during the last CNY Gala show. The study shows that video website usage increased significantly compared to last year.

Chart: Top 10 Websites in Chinese New Year 2010 & 2011

Unique browsers for Youku and Tudou increased 24% and 28%, respectively from last year’s CNY period.

Qiyi launched in-video links for users to find out more about the role and actors

Qiyi.com, China’s Hulu clone,  recently launched in-video links.

It was reported in several Chinese media including Sina and DoNews. Several news media reported it as an advanced facial recognition technology while it looks to me more like an embedded links. [Read more...]

Viral video ad for Peugeot 207CC

Close to 300K views within the first 12 hours. Over 1.6 millions views so far since it was posted on YouKu two days ago.

Peugeot 207CC Viral Video

Top Online Video Providers in China

Analysys International, a Chinese research company, released a report about China Q3 2009 online video; this is the market share of different online video providers:

  1. YouKu.com: 12.6%
  2. PPStream: 11.5%
  3. Ku6.com / UUSee: 10.7%
  4. PPLive: 10.4%
  5. Tudou: 9.7%
  6. QQlive (from Tencent): 9.1%
  7. 56.com
  8. 6.cn
  9. pomoho.com
  10. Others: 16.5%

PPStream, PPLive, and QQlive are p2p online video streaming desktop clients.

adtech Beijing 2009 videos

I didn’t visit this year’s ad:tech Beijing but I found some interesting videos from this year’s ad:tech Beijing.

Burson Marsteller China on Digital PR

BPA Worldwide

[Read more...]

Video – Kaiser Guo Brings you Closer to Chinese Netizens

Tang Dynasty is one of my favorite Chinese rock band. Kaiser Kuo is co-founder of Tang Dynasty who recently gave a speech at University of Nebraska—Lincoln on Chinese netizens.

Born in the U. S. to Chinese parents, Kuo lives in China and identifies equally as American and Chinese. Formerly director of digital strategy for the Beijing office of a global advertising agency, Kuo has worked as a technology and business writer for publications such as Time, TimeAsia, China Economic Review, Asia Inc., and the South China Morning Post, and currently serves as an advisor for Youku.com, a leading video sharing company in China. Kuo co-founded China’s most famous rock band, Tang Dynasty, and continues to be active in the Chinese music scene.

Shouting Across the Chasm: Chinese and American Netizens Clash in Cyberspace

Video: Opportunities and Challenges of Chinese Online Travel Companies

William Bao Bean gives his views on what opportunities and challenges the Chinese online travel companies are facing.

via Traveldaily

Top Video Sites in China & Market Statistics

China Video Portal Traffic Trend

China Video Portal Traffic Trend

There are dozens of video websites, portal sites like Sina has set up their own video business. These are five very popular video portals:

  1. Youku
  2. Tudou
  3. Ku6
  4. 56.com
  5. Joy.cn

Let’s not forget new comers like Xunlei, ppstream, pplive, and a lot more others. Xunlei could be a serious threat. Xunlei is a p2p search and download tool (for anything especially music and videos), very very popular in China.

China Online Video Market Statistics

According to CR-Nielsen,

  • over 60% of online video users are male
  • 80% are below 30 year old
  • 50% users have an advanced diploma education and above with an average monthly income of over 7000 yuan
  • In July, video websites have over 113 million unique users every week; the average visit time is close to 7 minutes
  • internet users spend more time watching online video than TV
    • Online video: 23.4 hours/week
    • TV: 17 hours/week

Song of the Grass-Mud Horse: An Icon of Resistance to Censorship


According to the New York Times, “The Grass-Mud Horse” is a mythical creature whose name in Chinese sounds like “fuck your mother”. These horses face a problem: invading river crabs that are devouring their grassland. In spoken Chinese, river crab sounds very much like harmony, which in Chinas cyberspace has become a synonym for censorship. Censored bloggers often say their posts have been harmonized — a term directly derived from President Hu Jintaos regular exhortations for Chinese citizens to create a harmonious society.

While grass-mud horse sounds like a nasty curse in Chinese, its written Chinese characters are completely different, and its meaning —taken literally — is benign. Thus, the beast has dodged the Chinese governments efforts to censor information over the Internet that is seditious or inflammatory.

Xiao Qiang, an adjunct professor of journalism at the University of California, Berkeley, said that the grass-mud horse is an icon of resistance to censorship.