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viral marketing

Stunning Transformers Display on Baidu Zhidao

Users who conducted a search using “transformers” on Baidu Zhidao (Baidu Answers) saw a pretty cool transformation animation as shown above; it’s not a flash but Javascript that creates this effect. Now we all know Baidu can be very creative too.

Viral Video: Chinese “House Husband” Dances To Michael Jackson’s Billie Jean

A video featuring a “house-husband” in his pajamas showing off his Michael Jackson dance moves in his living room has been reposted on Sina Weibo for over 2000 times. Most of the links “retweeted” are the one on YouKu; but, it’s strange YouKu removed the video at the time of writing this post. On Tudou, [...]

Case Study: A Software Company’s Viral Campaign on Valentine’s Day

A photo editing software company promoted their product on valentine’s day on multiple channels via a viral application. Meitu Xiuxiu is a photo editor developed by a company in Xiamen (a quick Chinese lesson: “mei” means “beautiful; “tu” is “picture”; “xiu” is “show” in English).

Viral video ad for Peugeot 207CC

Close to 300K views within the first 12 hours. Over 1.6 millions views so far since it was posted on YouKu two days ago. Peugeot 207CC Viral Video