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word of mouth

How Chinese bloggers make their fortune online

November 30, 2009

As many consumers from all parts of the world, Chinese consumers turn to blogs and forums for product reviews before they buy.
Reviews from popular bloggers or active members of a forum often matter a lot in consumers’ decision making; however, many consumers are not aware their favorite bloggers could be as well a stranger to [...]

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WOM Is the Top Source for Chinese in Travelling

June 5, 2009

iResearch’s recent travel related research found that 66.6% people gather travel information from friends and relatives, which shows potential of word-of-mouth marketing. Other ways people get travel information are shown below:

Recommendations from friends: 66.6%
Travel websites (e.g. ctrip): 45.2%
Search engines: 44.4%
Traditional media (newspaper, magazine, TV): 35.4%
Travel section of portal sites: 33.8%
Social networking sites (like tianya, mop): [...]

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