In August 2014, total users reach in China social media service on desktop were 470 million with an increase of 10.7% YoY and 0.8% QoQ. Social media service users accounted for 92.6% of total China Internet users in August 2014 according to data from iResearch.
According to iResearch’s latest data, the number of social media’s monthly unique visitors on mobile device was 200 million in August 2014 with an increase of 35.7% YoY. Data shows Weibo’s UVs on mobile device were 120 million with an increase of 30.9% YoY and online community’s UVs reached 110 million with an increase of 89.9% YoY.
On desktop, online community’s UVs exceeded 360 million with an increase of 15.5% YoY in August 2014. China online community performed well on desktop and mobile device.
There are many kinds of online community apps with large number of active users, such as Baidu Tieba, Douban and so on. Baidu Tieba invites enterprises, organizations and media to open official Baidu Tieba account, with supports such as Tieba management access, data, search marketing and mobile technology and services.
In August 2014, usage of instant messenger reached 10.1 times per person per day with daily effective time of 23.5 minutes in China. And, the usage of online community was even higher than instant messaging and Weibo.
With rapid online applications development on mobile device, social media has been one of the most important service on mobile device. Wechat and Weibo are still making great efforts to obtain larger market share, which are now major social apps for Chinese mobile internet users. Weibo monthly active users (“MAUs”) were 167 million as of Sep 30, 2014, an increase of 36% year on year according to Weibo official quarterly financial results. Besides, online vertical community also has great potential based on interest, location and demographic data.
Also read: The Rise of Mobile Social Media in China