In Q3 2014, total revenue of China online video reached RMB6.82 billion ($1.11 billion) with an increase of 9.3% QoQ.
Ads is the major part in China online video market in Q3 2014, and its revenue accounted for 62.3% of total online video revenue. However, compared with other quarters in 2014, ads revenue’s market share in Q3 was the least. The reason is that terminal equipments’ (All-in-one Internet TV and Internet box) sales value increased a lot which added into other business revenue.
With rapid development of Internet TV, it will be a new channel for ads placement in the future.
Total ads revenue in China online video market exceeded RMB4.25 billion ($694.7 million) with increase of 7.8% QoQ and 53.8% YoY in Q3 2014. The growth of ads revenue mainly depends on good content in online video market.
In China mobile video advertising market, ads revenue reached RMB970 million ($158.54 million) with an increase of 10.8% quarter on quarter, accounting for 22.8% of total ads revenue in Q3 2014.
Chinese online video users are now experiencing bigger screen and faster network speed, they favor mobile device more than ever before. 33% of People in China watching online video every day. And then online video providers can provide various marketing service for advertisers on mobile device.
In August 2014, the number of total reached users of China online video on mobile device was 290 million with an increase of 89.2% year on year. Total users on desktop were 3 times more than those on mobile device.
Total effective time on online video’s desktop and mobile device were 5.93 million hours and 3.81 million hours respectively. Effective time on mobile device increased 372.7% from last year. There are three reasons.
- The number of mobile device users is increasing.
- Improvement of Internet connectivity via mobile data and Wifi optimizes users’ experience.
- In some scenarios, mobile device has replaced desktop to be users’ first choice.