There are 380 million children 16 years old or younger in China according to China’s latest population census, and 69 million of them are between 0 to 3 years old, accounting for one fifth of total children in China. It is estimated that the number of Chinese babies will be still increasing in next few years. Besides, two-child policy is carried out in some provinces in China, the birth rate will increase, which indicates increasing demand in China’s baby children apparel market.
The profit of China’s baby children apparel market was RMB116 billion ($18.86 billion) in 2013; the sales volume of baby children clothes were 2.167 billion according to world trade report from Atlas.
According to Nielsen’s report in April 2014, family consumption will account for 45% to 50% of China’s GDP from 35% now in 2020. The per capita consumption will more than double from 2012.
The post-90s generation in China is the young generation who were born in 1990s, a time for Internet booming and rapid economy development. Post-90s are becoming the main consumer force and economy driver in China.
In recent years, Chinese moms who are post-80s and post-90s generations who are the main power in China’s baby children apparel market. They focus on products featured with safety and fashion elements; and function is no longer the only feature for them to buy baby children products.
Here are some tips in China’s baby children apparel market.
- The quality is the No.1 factor in baby children apparel branding, which will affect the further development of brands.
- It is indispensable for baby children apparel with safety function when marketing.
- Chinese post-80s and 90s are the new moms who have particular insights about fashion, and then design of baby apparel should follow the latest fashion trend.
- It is more acceptable to price products in middle & high level in China baby children apparel market.