Morgan Stanley estimates online spending per user in China is going to reach US$1,880 by 2018, from US$1,040 in 2013. And, China’s e-commerce industry will account for 18% of the total retail sales in 2018, up from 8% in 2013.
Morgan Stanley expects e-commerce to contribute 30-40% of incremental retail sales annually in the same period, becoming one of the key drivers in China’s US$3 trillion consumption market.
GMV of China E-commerce increased 21.3% last year to 9.9 trillion yuan (USD 1.63 trillion), according to iResearch. The growth is expected to slow down in coming years, but the e-commerce market will reach 21.6 trillion yuan (USD 3.53 trillion) in 2017.
Among the segments of China e-commerce market, SME’s B2B was still the largest part; the GMV of SEM’s B2B was predicted to hit 12.4 trillion yuan (USD 2.03 trillion) in 2017, with compound growth rate of 25%. Moreover, O2O and mobile shopping would be the fastest developing segments in the future.