In Q3 2014, China online video market reached RMB6.82 billion (US$1.11 billion) with increase of 9.3% from prior quarter and 83.2% year on year according to data from iResearch.
China online video market had an increase of RMB3.1 billion ($504.6 million) from the same period of prior year. It is believed that revenue from advertisement was still the key growth driver in China online video market in Q3 2014.
Total value of China online video in mobile advertising market was RMB970 million ($157.89 million) with an increase of 10.8% QoQ, which accounted for 22.8% of total online video advertising market in Q3 2014.
With popularity of mobile device as well as rapid development of 4G in China, online video platforms can provide various marketing service for advertisers under which which China online video mobile advertising market is expected to grow steadily.
In August 2014, the number of monthly active users of online video on PC-webpage was 501 million which was more than the one on PC-client side. In TNS Connected Life study, it found that one third (33%) in mainland China, 32% in Hong Kong, watch online video every day, on either PC or mobile devices.