Huawei increased shipment volume in offline retail stores and online channels; in addition, Huawei is expanding rapidly in Europe, Southeast Asia and Middle East overseas markets according to Digitimes Research. The shipments of Oppo had increased a lot in Q3 due to its development in overseas market, such as in India, Thailand, Russia.
According to the latest IDC data, Huawei is back in the third place in terms of worldwide smartphone shipments in Q2 with 6.7% market share, followed by Lenovo with 5.2% market share. And in Q3 2014, Huawei ranked top by shipments volume. The data shows in Q3 2014, total smartphone shipments in mainland China is estimated to reach 111.1 million.
Smartphone shipments in China market declined 3.1% sequentially in Q3 2014 as vendors found it hard to stimulate demand for their devices due to a lack of product differentiation, and the iPhone 6 and iPhone 6 Plus were not made available till mid-October, according to Digitimes Research.
Since September 2014, with increase of China Mobile users, several smartphone vendors launched 4G smartphones, which is expected to increase shipments in Q4 2014. It is estimated that Hauwei and Lenovo’s shipments to overseas market will exceed that of ZTE.
Digitimes Research estimates different vendors will promote 4G mobile phones which are priced less than 599 yuan in Q4 2014 so as to increase 4G subscribers. China Mobile saw the number of its new 4G subscribers increase 11.4 million in September alone, pushing the accumulated number of its 4G service subscribers to 40.9 million at the end of the third quarter.
With the availability of more 4G models in the fourth quarter of 2014, smartphone sales in the local China market are expected to top 105 million units in the quarter, increasing 16.2% sequentially. However, the ratio of China’s fourth-quarter smartphone sales to total global smartphone shipments is expected to edge down to 29.1% in the quarter, Digitimes Research estimates.