Suning, one of the largest retailers in China, launched its U.S. e-commerce website targeting Chinese cross-border shoppers looking to buy American products.
Suning U.S. flagship online store is based on Suning’s newly set up American business unit with all products directly purchased from American suppliers. Shipping will be handled by SF Express (Shunfeng) and the status can be tracked and checked by consumers, taking from 7 to 10 days. Vitacost also provides direct delivery service to shoppers in China with SF Express.
Chinese Ministry of Commerce revealed on an e-commerce press conference on September 26, 2013 several policies regarding the development of cross-border e-commerce being tested in pilot cities such as Shanghai. And this year, several leading e-commerce companies in China started promoting cross border shopping including Tmall and Amazon China.
The total number of mainland Chinese cross border online shoppers reached 18 million 78% of which are mobile shoppers; and, China has become the second cross border online shopping destinations in the United States, according to a Nielsen survey, commissioned by PayPal. You can find out more here.