In Q3 2014, total transaction value of China mobile Internet market was RMB51.56 billion ($8.39 billion) with increase of 11% quarter on quarter and 93.4% year on year according to data from iResearch.
As China mobile Internet market’s rapid development in these years, it has formed stable structure and meanwhile it is developing with reasonable strategy.
There are three reasons for China mobile Internet market’s rapid development in Q3 2014:
- Operators in China made great efforts in promoting 4G smartphones, which can increase 4G smartphone’s market share as well as accelerate the replacement of 3G & 2G mobile phones in China
- The increasing mobile Internet users brought urgent need for mobile services
- Traditional industries had been improving themselves with mobile internet which pushed China mobile internet market into fast development.
In Q3 2014, mobile shopping represented 51% of total value of China mobile Internet market, ranking top, followed by mobile value-added services (20.2%), mobile marketing (15.3%) and mobile gaming (13.5%).
Mobile shopping remained its status in mobile Internet market in Q3 2014. iResearch estimates China mobile shopping market is going to exceed RMB800 billion (US$129.7 billion) this year and it is continuously keeping strong growth in China. Value-added service was squashed by other service and its market share was decreasing continuously.
Programmatic buying chain forming initial shape as well as new mobile advertising methods stimulate new increase in mobile market. eMarketer estimates that China’s mobile online display and search ad spend will exceed over $2.83 billion in 2014; and, China mobile internet ad spend will exceed $12 billion in 2017 which indicates revenue from mobile marketing is expected to increase a lot in China mobile Internet market.
China mobile internet which is featured with mobile and convenience can be integrated with many entity industries and then it can further improve their development. Take mobile payment as an example; China mobile payment market covers public transportation, retail & catering industries and ect. It integrates with lifestyle service industry via various applications which adds new power for such industry. Know more about China mobile payment users: Wechat payment VS Alipay users
Also read: China Mobile Internet Statistics 2014