In Q3 2014, total transaction value of China mother care market exceeded RMB23.48 billion ($3.82 billion) with an increase of 129% from the same period in 2013.
Tmall represented 55.5% market share by transaction value, ranking top in China mother care market in Q3 2014, followed by Jingdong and Dangdang. Japanese brand Merris was the best seller in Tmall‘s baby care category with a total sales value of RMB32.97 million ($5.37 million) in September 2014.
China’s professional mother care products sprang up from recent two years and its great power generated from post-80s consumers in China, who have high salary and mature online shopping habit. As post-80s and post-90s consumers are reaching marriage and childbearing age, their demand for mother care products will increase which further drive China mother care market’s rapid growth.
At present, China mother care B2C e-commerce market is still at early stage where consumers are cultivating their shopping habits. Different B2C e-commerce companies are exploring business models, such as products with special offers, O2O model and mothers’ online community. On desktop, online community’s UVs exceeded 360 million with an increase of 15.5% YoY in August 2014. Online Community will be more powerful in China social media for Chinese moms.
Also read: INFOGRAPHIC: China’s Top 30 B2C Websites