In Q3 2014, total transaction value of China clothing B2C market was RMB91.62 billion ($14.91 billion) with an increase of 54.2% from the same period of prior year according to data from EnfoDesk.
Tmall represented 73.4% market share by transaction value in Q3, remaining top in China clothing B2C market. Jingdong kept working on project of “Shang Jingdong” in Q3 which made it to 5.5% market share. Jingdong surpassed Vipshop, ranking second in Q3 2014. Total transaction value of China online shopping market was RMB691.41 billion (US$112.55 billion) with an increase of 49.8% year on year in Q3, which was much more than transaction value in Q2.
Nowadays, China B2C clothing market’s development is relatively mature. Clothing is an active vertical among online goods. In Q3, various e-commerce enterprises made great efforts competing in this vertical.
Clothing is a category with high net profit and potential retention; and it accounts for major revenue for e-commerce companies in China. Four leading online retail websites in China, Tmall, Jingdong, Dangdang and Vipshop, are now all promoting heavily the clothing and apparel vertical and associating their brand with “fashion”. China clothing B2C market tends to be featured with more elements of fashion and young.