In October 2014, Youku mobile app’s daily UV exceeded 40 million in a single week and then it successfully broke through 40 million in October 2014. The total UV in a week reached 80 million which made new records in online video market in October 2014 in China according to data of iResearch.
The total effective usage time of Youku in the week (from 20th Oct to 27th Oct) was 16.88 billion minutes which is equivalent to 30 thousand years; and weekly access was 1.5 billion times which was 1.5 times more than iQiyi in Oct 2014.
What’s more, Youku app users exceeded 600 million recently in early December 2014 which indicates Youku will be the first mobile app to make such records in China online video market. Besides, its monthly coverage was over 500 million and daily UV was over 650 million in October in China. Total accumulated usage time of Youku was over 10,000 years per day in 2014.
In August 2014, with monthly browsing time of 775.515 million hours, Youku ranked top among China online video providers, followed by IQiYi and Letv. While during the first 7 months in 2014, iQiyi/PPS remained the leader by total number of reached users on mobile, followed by Youku Tudou, and Tencent video.
In TNS Connected Life study, it found that one third (33%) in mainland China, 32% in Hong Kong, watch online video every day, on either PC or mobile devices.
Also read: China Online Video Overview in Q3 2014