There are 20 million new babies in China every year. The total value of parenting market in China exceeds RMB500 billion involving over 10 industries. With the increase of family income and stronger consumption awareness for mom and her baby, the market can be seeing strong growth in China.
Among all new generation of Chinese moms, post-80s accounted for 85.1% which are the major group in China. Besides, post-90s are now becoming new moms; their consumption habits and can bring changes to China baby apparel market.
Among the Chinese moms with expectation for babies gender, post-90s favor girls more than boys in China. That’s against Chinese tradition that a boy is often preferred
Housing price in China can influence post-90s and they tend to have baby at an older age.
61.6% of new generation young Chinese pregnant mother have positive attitudes to having new babies. The younger Chinese moms are, and more anxious they tend to be.
Chinese moms who worry about the lack of knowledge and experience accounted for 60.9% in China, which is their primary concern, followed by the worry of whether someone can give a hand with babycare.
Chinese moms tend to trust mom & baby’s magazine, expert & doctor and parenting website & online community with more powerful and useful knowledge.