In October 2014, China overall advertising market had an increase of 2.5% from the same period of prior year; and, ads spend on traditional media had a decrease of 4.4% YoY according to data of CTR.
The growth of advertising spend on radio station slowed from September 2014 and in October; it increased by 7% YoY in China. Among top 5 industries by ads spend in October in China, ads spend on finance decreased by 17%, while business & service industry, real estate & construction industry and transport increased by 9%, 6% and 23% respectively from the same period of prior year in October.
Beverage and medicine increased ads placement on traditional media a lot YoY in October 2014.
Among the top 5 industries by ads placement on business building videos in October 2014, beverage and transportation industries had great growth YoY.
In October 2014, ad spend on cinema video doubled; and top 3 industries by ads spend were transportation, communication and entertainment.
Industries like entertainment, communication and business/ service increased ads placement on public transportation videos from the same period of prior year in October 2014.