In Q3 2014, total China online video ads revenue was RMB4.67 billion (US$762.06 million) with increase of 13.7% QoQ and 43.6% YoY according to data of EnfoDesk.
In TNS Connected Life study, it found that one third (33%) in mainland China, 32% in Hong Kong, watch online video every day, on either PC or mobile devices. Ads is the major part in China online video market in Q3 2014; and, its revenue accounted for 62.3% of total online video revenue.
Because of the high content quality in online video market, online video advertising market is performing good in Q3 2014. Of which, China mobile video advertising market’s transaction value exceeded RMB1.43 billion (US$233.35 million), representing 30.6% of total online video advertising market in Q3 2014.
It is estimated that mobile video advertising market share is expected to increase in the near future as popularity of mobile device as well as rapid development of 4G in China.