eMarketer estimates that the net ad revenue of Baidu and Alibaba will account for 4.68% and 4.66% share of the worldwide digital ad market in 2014, ranking the third and fourth largest market share among the companies involved in eMarketer’s latest research.
According to eMarketer’s forecast, Tencent and Sina will collectively account for 1.21% of the worldwide digital ad market in 2014, and the total market share for these four leading China-based ad sellers will reach 10.55% in 2014.
Google and Facebook will remain as the top ad selling companies worldwide in 2014. However, Google’s net ad revenue share will decrease from 31.55% to 31.10%.
Meanwhile, in the global mobile internet ad market, the total mobile internet ad revenue is expected to be $40.20 billion in 2014.
Google and Facebook continue to dominate the global mobile ad market, they together representing nearly 60% share. Alibaba’s share of mobile internet ad dollars will increase from 1.6% in 2013 to 6.2% in 2014, while Baidu will nearly double its share from 2.6% to 5.1%.
At present, the US is leading the mobile internet advertising market, with advertisers spending nearly US$19 billion, followed by UK and Japan in 2014. eMarketer estimates that China’s mobile online display and search ad spend will exceed $2.83 billion in 2014; and, China mobile internet ad spend will exceed $12 billion in 2017.
Alibaba and Baidu have taken advantage of the rapid development of China mobile internet. China’s rapid growth in mobile internet advertising market mainly due to its large mobile user base and China’s booming economy.
Also read: China Mobile Internet Statistics 2014