One status update on Renren account by the name of Yuqing Fan got over hundreds of thousands of replies, reposts and imitations. A direct translation of the original post by Miss Fan is,
Maybe because he doesn’t eat rice, and my last name is Fan.
By pinyin, her surname Fan (?) is exactly the same pronunciation as that of “Rice (?)” in Chinese. It’s a humorous way to express “maybe he’s just not that into you”.
Another imitated repost following this “Maybe Genre” trend:
Maybe she doesn’t like animals and my last name is Ma (horse).
According to Renren, this post received over hundreds of thousands of reposts and comments. No exact number is given. But, this is definitely a good illustration to marketers how a message went viral naturally; everyone on social network can add her bit of creativity easily and re-create the fun and share with others.