In October 2014, total online advertising spend of food and beverage brands exceeded RMB270 million (US$43.98 million) in China.
Among all the food and beverage brands, AB InBev spent RMB27.32 million ($4.45 million) on online advertising in October 2014, ranking first, followed by UNI-President and Mars China according to data from iResearch.
Web portal, online video platforms, and client-side are the top three ad placement channels for food and beverage companies in China in October 2014. The advertising spend on web portal exceeded RMB144.44 million (US$23.52 million), accounting for 53.2% of the total spend, followed by online video (30.2%) and client-side (5.4%).
Also read: Top Brands in China in 2014