China post-90s are the active group on the internet, especially on social media; and, China post-90s QQ users accounted for 39% of total users according to data released on Tencent’s Open Day. They favor mobile shopping and online videos.
China post-90s on the internet who are between 15 and 24 years old were more than the average number of post-90s in the world according to the research of ComScore.
China post-90s’ time on the internet as well as number of webpages visiting were both more than the average numbers of total internet users in China in 2014.
The data shows China post-90s were interested in online video, online gaming and social network while showing little interest in news, business and finance in 2014.
China post-90s were the major audience of online video. Each one of them would watch 121 videos (840 minutes) per month.
Youku & Tudou’s unique post-90s viewers were over 98 million, ranking top among post-90s’ most used ones, followed by Sohu and Tencent in 2014 according to data of ComScore.
China post-90s’ average time spent on social networking was much more than total China internet users in 2014. QZone, Tencent Weibo and Sina Weibo were top 3 social networks for China post-90s.
China post-90s accounted for 26% of all online shoppers in 2014.
China post-90s were more willing to shop on Taobao and Tmall. Online shopping represented 23% of their online spend in 2014.
Most of post-90s’ 24 billion yuan online shopping spend was on Taobao in China in 2014.
The most favored categories of products on Tmall and Taobao were women clothes, men clothes, women shoes, skin care and mobile phone.
China post-90s tend to buy products with standards on Tmall while buying personalized products on Taobao.