China mobile shopping users exceeded 300 million with a total transaction of almost 10 trillion yuan in 2014, an increase of 270% according to Enfodesk.
The major China mobile shopping forces are those post-85s and post-90s; the most popular product is clothing and 3C products.
EnfoDesk estimates China’s smartphone is to reach 481.38 million units in 2015. Presence of smartphones make shopping easier and convenient wherever the user is connected online. Public transportation is the most popular scenario for mobile shopping in China.
Total transaction value of China mobile shopping market more than tripled in 2014, estimated by EnfoDesk.
WeChat Mobile Shoppers Insights
WeChat is just one of the most popular messaging app in China though it has attracted most attention. Mobile QQ has more monthly active users in Q3 2014 according to Enfodesk research.