Qunar announced its alliance with 22 of the world’s premium high-end hotel groups. The hotel groups, which include Wyndham, Club Med, Banyan Tree, Howard Johnson, and Millennium, will open their global inventories to the Qunar platform.
Qunar’s travel search platform covers over 540,000 hotels globally and over 223,000 hotels within its direct hotel network, having become the second largest hotel platform in China in terms of room nights stayed in Q3 2014.
Qunar will work closely with the hotel groups to develop a diverse range of products, including pay-upon-arrival, prepay, group buy, and “flight + hotel” packages, as well as integrated marketing campaigns. The company will also provide consumer intelligence to help hotels increase occupancy rates with better yield management. Qunar will offer its unrivaled data-analysis capabilities to help the hotel groups grow and deepen their membership bases and help to promote those hotels’ loyalty programs to more Qunar users.
Qunar’s total revenues for Q3 2014 more than doubled YoY to US$81.6 million and its mobile revenues was US$33 million an increase of 445.1% YoY. And, it attempted foreign online travel market in December 2014 with the launch of its overseas sub-brand: Qua; and this English website domain is qua.com which provides international air-tickets booking service for English users.