GMV transacted on Alibaba China retail marketplaces in Q4, 2014 was RMB787 billion (US$127 billion), an increase of 49% compared to the same quarter of 2013, and compared to RMB556 billion in the quarter ended September 30, 2014, representing a net addition of RMB231 billion GMV in three months.
GMV transacted on Taobao in Q4 2014 was RMB494 billion (US$80 billion), an increase of 43% YoY. GMV transacted on Tmall was RMB293 billion (US$47 billion), an increase of 60% YoY. The GMV growth was primarily driven by an increase in the number of active buyers and also partially attributable to category expansion. On November 11, 2014, our Singles Day promotion generated GMV settled through Alipay of RMB57 billion (US$9.2 billion).
On November 11, 2014, Singles Day promotion generated GMV settled through Alipay of RMB57 billion (US$9.2 billion) on Alibaba China and international retail marketplaces within a 24- hour period, an increase of 58% compared to the Singles Day in 2013. However, the refund rate was also very high.
Alibaba mobile GMV in Q4 2014 was RMB327 billion (US$53 billion), an increase of 213% YoY. Mobile GMV accounted for 42% of total GMV transacted on Alibaba China retail marketplaces in this quarter, compared to 36% Q3 2014 and 20% in Q4 2013.
Alibaba China retail marketplaces had 334 million annual active buyers in the twelve months ended December 31, 2014, compared to 307 million in the twelve months ended September 30, 2014 and 231 million in the twelve months ended December 31, 2013, representing an increase of 45% compared to the same period in 2013. The growth in annual active buyers was driven by an increase in active buyers throughout China, with substantially faster growth from lower tier cities.
Mobile MAUs grew to 265 million in December 2014, compared to 217 million in September 2014, representing a record high net addition of 48 million MAUs in three months, and a 95% increase from 136 million in the month ended December 31, 2013. According to iResearch, Alibaba Mobile Taobao App continues to be the No. 1 e-commerce app in China.
Alibaba revenue increased by 40% to RMB26,179 million (US$4,219 million) in Q4 2014, compared to RMB18,745 million in Q4 2013. Revenue from the China commerce retail business increased by 32% to RMB21,275 million (US$3,429 million), compared to RMB16,149 million in Q4 2013, mainly driven by the growth in commission revenue and online marketing services revenue.
Mobile revenue from Alibaba China commerce retail business increased by 448% to RMB6,420 million (US$1,035 million) in Q4 2014, compared to RMB1,171 million in Q4 2013, primarily due to a greater proportion of GMV generated on mobile devices and an increase in the mobile monetization rate.
Read more: China E-commerce Market in 2014