According to data of EnfoDesk, the total transaction value of China mobile marketing market was RMB47.22 billion (US$7.67 billion) in 2014 with an increase of 251.7% from the same period of 2013.
Driven by the popularity of smartphones, devaluation of online traffic, increasing number of China netizens as well as increasing usage time on mobile device, China mobile marketing market is developing rapidly nowadays.
EnfoDesk estimates that in 2017, total transaction value of China mobile marketing market will exceed RMB188.19 billion (US$30.57 billion). Having been through the early stage from 2013 to 2014, China mobile marketing market is showing good tendency and then advertisers will invest more in mobile marketing.
The major power for rapid development of China mobile marketing market is from mobile search and mobile video. In 2014, mobile search accounted for about 50% of China mobile marketing market.
The continuous innovation of mobile ads stimulates the demand for marketing in China. In 2014, the total transaction value of China mobile gaming market was RMB23.756 billion (US$3.85 billion), which further promoted mobile marketing.
Besides, mobile e-commerce ad has come out recently, and it will be the major engine for China mobile marketing market in the future. Local advertisers and other advertisers of well-known brands have invested more in mobile ads.
More and more internet enterprises and advertisers on desktop are paying attention to mobile ad market, which also further pushed the mobile marketing market in China.