Vipshop’s total net revenue increased by 108.9% YoY to US$1.36 billion in Q4 2014, primarily attributable to a 114.2% YoY increase in the number of active customers to 12.2 million and a 99.6% YoY increase in total orders to 35.3 million.
Its gross margin increased to 24.9% from 24.5% in the prior year period. And, Vipshop net income attributable to Vipshop’s shareholders increased by 122.8% to US$56.6 million from US$25.4 million in the prior year period.
During the fourth quarter of 2014, the mobile contribution of Vipshop platform reached approximately 66% of our gross merchandise volume.
Vipshop Peformance Highlights in 2014
Total net revenue increased by 122.4% to US$3.77 billion over the prior year period, primarily attributable to a 150.4% increase in the number of active customers to 23.6 million from 9.4 million and a 118.3% increase in total orders to 107.3 million from 49.2 million in the prior year.
Gross margin increased to 24.9% from 24.0% in 2013. Income from operations for the full year of 2014 increased by 152.7% to US$136.0 million from US$53.8 million in the prior year. Net income attributable to Vipshop’s shareholders increased by 162.4% to US$137.3 million from US$52.3 million in the prior year. Net income margin increased to 3.6% from 3.1% in the prior year.
For the first quarter of 2015, Vipshop expects its total net revenue to be between US$1.25 billion and US$1.30 billion, representing a year-over-year growth rate of approximately 78% to 85%.