As of November 2014, total fans of China B2C e-commerce websites Weibo accounts exceeded 30 million, which provided a large number of consumers for China online shopping market. According to Weibo’s latest research, here is the profile of Weibo fans of China B2C e-commerce websites accounts in 2014.
By geographic, most fans were from southeastern coastal areas in 2014. 82% Sina Weibo users shopped online in Q3 2014.
The fans were most the post-80s and post-90s in China.
Over 60% of fans of China B2C e-commerce websites accounts visited the B2C websites on mobile device in 2014.
In 2014, the top 3 categories of products on Weibo were mobile phone & other digital products, food & beverage, clothing & accessories.