In 2014, total transaction value of China online advertising market exceeded RMB154 billion (US$24.95 billion) with an increase of 40% from the same period of last year.
In 2014, video ads and search engine ads had rapid and stable growth in market share in China online advertising market. In 2014, search engine ads remained the top, representing 28.5% market share, followed by e-commerce ads and banner ads according to data of iResearch.
It was estimated by iResearch that in 2014, Baidu’s ads revenue would exceed RMB49 billion (US$7.94 billion) with an increase of 53.5% YoY, ranking top among all the online advertising media in China, followed by Taobao and Tencent. Besides, Taobao and Baidu’s total ads revenue accounted for 56.2% market share, which were the dominant force in the market.
In terms of the YoY growth rate, iQiyi PPS, Qihoo 360 and Tencent were the top 3 ones.
- iQiyi spared no efforts on videos and programs with high quality. Besides, it invested more on mobile device to realise ads premium in 2014.
- Qihoo 360 strengthened brand building and it continuously promoted search traffic in 2014.
- Assisted by large social group, Tencent’s promotional platform-Guangdiantong realised rapid improvement in ads revenue in 2014. In 2015, WeChat will further open its advertising platform which will further increase Tencent’s ads revenue.