In 2014, total transaction value of China online video market was RMB23.97 billion(US$3.88 billion) with an increase of 76.4% from the same period of last year according to data of iResearch. The core revenue source of online video market remains advertising revenue in China.
In 2014, revenue from other business had rapid growth in China online video market which exceeded RMB6.17 billion(US$0.99 billion) with YoY increase of 220.4%.
In 2014, the increased revenue from ads and other business accounted for 52% and 40.9% of total increased revenue (RMB10.39 billion). Besides, terminal equipments’ (lll-in-one Internet TV and Internet box) sales value as well as online gaming sales value were main strength for some online video providers.
In 2014, China online video advertising market was still the most energetic one in overall online video market, which accounted for 63.4% of total transaction value. China government will strengthen the supervision for Internet television market which indicates terminal equipments (all-in-one Internet TV and Internet box) market will keep rapid growth with orders in the future.
In 2014, total transaction value of China online video advertising market exceeded RMB15 billion (US$2.43 billion) while iResearch estimated in 2018, the number would be over 50 billion yuan.
Total transaction value of China mobile video advertising market was RMB3.21 billion (US$5.20 billion) with an increase of 572% YoY in 2014.
Read more about China online video users’ profile: China online video market overview in Q3 2014.