Qihoo 360 started its smart furniture strategy and it planned to invest ten billion yuan to cooperate with over 100 companies. 360 will integrate cloud service, big data platform, online marketing platform, app development with open chipset to create a complete smart furniture ecosystem according to Zhou Hongyi, president of 360 in March 2015.
The official website for 360 smart furnitures, Home.360.cn is already online; companies can apply to join in. Users can know about 360 smart furnitures’ latest news and details on official website.
According to the latest news, brands like Haier, Boss, Aux, CIM, Dongdong Sound had joined in 360 smart furniture strategy which indicates 360 made another great step since its success in safe router, smart camera, children smart watch and portable Wi-fi.
At the end of 2014, 360 established a joint venture company with Coolpad, worth US$400 million. It is expected to design, produce and sell mobile phone and other mobile terminal devices.
Some insiders believed that 360’s strategy of smart furniture is similar to Xiaomi’s role in smart furniture market in China. However, some people point out that 360’s strategy did not include television, fridge, and other kinds of big home appliance. 360 is now still making efforts to cover more appliance.
Xiaomi is ranked the most innovative Chinese company (35th globally) in 2014 according to BCG’s 2014 global innovation survey.
Also read: China Wearable Smart Device Insights 2014