Kantar Worldpanel’s latest research showed that iOS market share was decreasing in 2 months in the US, Germany, Britain, Italy and Spain in 2015. However, in China, iOS market share was still growing in four consecutive months since November 2014.
In November 2014, iOS market share in China was 18.1% and in February 2015, it increased to 27.6%.
Different from smartphone market in other countries like the US, Germany, Britain, Italy and Spain, China’s iOS market share is still growing rapidly as iPhone 6’s launched in October 2014; besides, China Mobile is promoting its 4G service. All these affected iOS market share in China in the first quarter in 2015.
The analyst from Kantar Worldpanel ComTech said that citizens have great demand in iPhones and 59% iPhone6 users are China Mobile subscribers. Further, iPhone6 is still the top-selling smartphone in China cities. its market share increased from 9.5% to 10.2% in February 2015.
Apple’s iOS reached its highest ever share in urban China with one in every four smartphones (25.4%) sold being an iPhone for the three months ending in January 2015, a 4.5 percentage point increase over the same period in 2014 according to Kantar Worldpanel ComTech.
Xiaomi ranked the second among best-selling ones in Feb 2015 in China. Xiaomi was the top smartphone vendor in China by shipments volume in both Q4 2014 and 2014 according to IDC.