China online shopping market is becoming mature. The e-commerce providers now are exploring markets in rural areas in China. Alibaba, Jingdong and other e-commerce giants are making efforts in online shopping market. Tencent’s latest research shows China’s rural online shoppers have great potential.
64% China rural internet users shop online via mobile phone in 2015. China mobile internet’s rapid development stimulates rural online shoppers’ consumption.
43.5% rural internet users visit e-commerce websites for many times in a week in 2015; e-commerce websites are popular among rural internet users.
When it comes to purchasing online, the frequency is much lower; only 28.2% of them shop online for at least once a month in 2015.
73.6% respondents from rural areas in China use Tmall and Taobao for online shopping in 2015. Besides, 3.6% rural internet users shop on foreign e-commerce websites.
Top 3 categories of products among rural online shoppers are home appliance & digital product, clothing, agriculture tool in 2015 in China.
34.7% rural online shoppers are sensitive about prices most among all factors that affect their decisions for purchase, followed by quality and post-sale service in 2015.
In rural areas in China, 17.6% online shoppers complain about home express service in 2015 which shows that logistics system is still not completed in rural areas. In terms of payment, online shoppers from urban or rural areas have no such big difference. With cloud technology and mobile platform, Alipay aims to improve medical, public transportation, public services in third & fourth tier cities, and help popularize mobile finance service in rural China.
E-commerce giants have placed ads in rural areas since the second half of 2014 in China while 40.7% rural respondents still seldom see ads in 2015.
There are 78.3% rural respondents who never use financial service on e-commerce websites in 2015.