According to news on press conference on 3 February 2015, the number of China travelers to countryside in 2014 was over 1.2 billion person-trips. China countryside now can provide various kinds of service for travelers around the world.
74% rural residents would like to travel in 2014 according to China Tourism Industry Report in 2014 released by China Tourism Academy. Travelers’ need is increasing. See online travel market overview in 2014 here.
Rural areas in China can supply agricultural products as well as service for people, such as rural home food and accomodations.
Chen Xiwen, one member in charge of rural business in China, said that China travelers to countryside accounted for 30% of total travelers in China in 2014. Besides, revenue from countryside traveling was RMB320 billion (US$52.21 billion). At present, there are 2 million rural home inns and 100,000 specialized towns in China.
Also read: China Rural Online Shopper Insights in 2015