Jingdong launched JD Worldwide last week providing imported goods from Japan, Korea, the U.S., Australia, UK and etc. In the mean time, eBay Overseas Featured channel has also launched on the new website.
For companies without local legal entity in China, a few options are available. The most common solutions to reach Chinese consumers directly is through self-developed e-commerce website or getting listed on Tmall Global.
JD Worldwide shopping platform includes proprietary model and platform model. The proprietary model is independent procurement by JD and supported by service agencies in the bonded area; the platform model is through the cross-border e-commerce model, in which oversea brands can join and sell to Chinese consumers directly.
Cross-border e-commerce is one of the five Jingdong strategies in 2015, challenging Tmall Global. There were over 2,000 cross-border e-commerce enterprises in China on record according to China General Administration of Customs.
Paypal released its report on China SME cross-border e-commerce export, and it showed that China had become the third cross-border online shopping destination, right after the U.S. and the UK.