In China, over 40% housewives manage finance in families and they contribute to 60% domestic consumption revenue. China female internet users are playing more and more important role in China internet.
iResearch’s data showed that in 2014, clothing, shoes and bags accounted for 27.3% of all the categories of online products, being the best selling product category. Cosmetics ranked the third, which showed female online shopping is booming in China.
In 2014, Taobao and Tmall ranked top and second by UVs and PVs; and they are still the most used e-commerce websites among China female internet users.
China female online shoppers’ PVs on Taobao accounted for over 70% of total PVs on Taobao, Tmall and Jingdong in 2014.
QQ shopping ranked top by daily browsing time per page, followed by Paipai and Jumei in 2014 in China. iResearch believed that female internet users would like to browse more on e-commerce websites which are related with cosmetics, bags, clothing. Jingdong focuses more on 3C digital products which ranked 17 in 2014.
Top 10 Taobao shops favored by China female internet users in 2014:
- Cat Forest
- Beike Children apparel
- Youzi Style
- Small Like
Top 10 Tmall stores favored by China female internet users in 2014:
- Elf Sack
Top 10 Jingdong stores favored by China female internet users in 2014: