Apple’s revenues in China were US$27 billion in 2014. According to Newzoo’s report, Apple has been the top technology brand in China by revenues, which is twice bigger than Huawei (US$17.5 billion) and Lenovo (US$14.7 billion), and nearly three times than Tencent in 2014.
According to Newzoo’s research, Chinese consumers tend to favor expensive mobile phones like iPhone 5s, iPhone 6 and iPhone 6 Plus. In China, Apple is not only a technology brand but also their desire for power and status. Total iPhone 6 order exceeded 4 million in 3 days before its official launch in China market.
Compared with Apple’s performance in China, Microsoft’s revenue was less than US$8.6 billion which represented less than 10% of total revenue globally. Besides, Sony’s revenue in China was US$4.4 billion in 2014.