The total number of China’s tourists is estimated to exceed 4.1 billion person trips in 2015, and reach a total revenue of 3840 trillion yuan (US$617.40 billion), according to China Tourism Academy.
In Q1 2015, the total transaction value of China online vacation travel market reached 11.06 billion yuan (US$1.80 billion), an increase of 59.8% year-on-year and 21.7% QoQ; and the total transactions of China online travel market reached 94.76 billion yuan (US$15.28 billion) in Q1 2015, an increase of 51.3% YoY and 9.4% QoQ.
In the first half of 2015, online travel business contributed a lot in China’s travel market, and many big online travel operators received investment from enterprises domestic and abroad. Jingdong invests US$500 million funds in Tuniu; Ctrip, after acquired eLong, received US$250 million investment from Priceline, which was the largest international online travel company. And, Lvmama received 500 million yuan (US$80.39 million) strategic investment from Jin Jiang International Holdings Limited Company.
The outbound tourism also maintained a steady growth in H1 2015. The total number of outbound and inbound tourism reached 127 million, with an increase of 9.8% year over year and the number of outbound tourists reached 61.9 million visitors. Japan, the United States and some European countries were hot travel places. Most people would book tickets or flights through mobile apps. Read more about China’s tourists travel intention in 2015 here.
Under the proactive fiscal policy and relatively easy monetary conditions, tourism consumption and industrial investment would have further promotion. Travel agencies, online travel companies, and other areas of the field would have more room for development. Besides, with the penetration of China mobile travel apps and Chinese citizens’ trend to travel, 2015 is forecasted to be a fruitful year for tourism industry.
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